Sponsorship & Events Coordinator

About Our Company

Diode Dynamics is a manufacturer of automotive LED lighting and accessories. Located in St. Charles, Missouri, our innovative products and superior service are rapidly making us one of the leading companies in the industry. To learn more, please visit our website at http://www.diodedynamics.com

Job Description

The Events and Sponsorship Coordinator is responsible for planning and executing Diode Dynamics’ event and trade show schedule to support brand growth and revenue goals. This role owns the event schedule, oversees all logistics and asset management, and leads on-site execution. You will be a key contributor on a high-performing team, where continuous improvement and raising the bar are core to how we operate.

Key Responsibilities:

Event Strategy and Planning

• Build and manage the event and trade show schedule in alignment with marketing and sales goals, including the SEMA Show and our annual company open house.
• Evaluate and select events based on ROI, audience fit, and brand impact.
• Coordinate staffing, travel, lodging, and logistics for all events.
• Maintain, organize, and manage event assets, including company-owned truck and trailer.
• Plan, stock, and manage trailer inventory, including event-applicable products and promotional items.

Event Execution and Leadership

• Attend and travel to approximately 20 to 25 events nationwide per year.
• Drive a heavy-duty truck with a 24-foot marketing trailer to events and manage full setup and breakdown.
• Serve as the lead company representative on-site, managing staff, setup, teardown, and daily execution.

Sales and Performance Tracking

• Set and report on event-level sales goals, promotional strategies, and success metrics, including recommendations for future improvements.
• Identify and execute opportunities to drive direct sales at events.

Sponsorship Opportunities

• Identify and evaluate potential sponsorship opportunities with race teams, events, and organizations, to grow the Diode Dynamics brand within target markets.
• Support ongoing management and growth of racer contingency program.

Cross-Functional Collaboration

• Communicate and build relationships with individuals in the automotive community to promote the Diode Dynamics brand.
• May appear as “host” in videos for product media, event coverage, and more.
• Contribute in finding new ways to promote our brand across markets.
• Work closely with marketing and sales teams to ensure event strategy supports broader company objectives.

Qualifications:

• Must have experience in the automotive aftermarket industry.
• Must be able to travel to 20-25 events per year.
• Should have 1-3 years of experience in marketing, public relations, or event coordination.
• Associates' or Bachelor’s degree.
• Must be an off-road automotive enthusiast.
• Mechanically inclined and willing to perform hands-on, physical work as needed.

Benefits:

• Competitive salary based on experience: $60,000-80,000 per year
• Business Hours are Monday through Friday, 7:30 am – 4 pm.
• Location: St. Charles, MO (no remote opportunities available)
• Great work-life balance
• 80% Company Paid health, dental, and vision plans are effective the 1st of the month after your start date.
• 100% Company paid Life Insurance and Short-Term Disability Plans.
• 401(k): Full match up to 4% salary, eligible on the first of the month following 90 days of employment.
• Student Loan Repayment Program
• Annual $500 Product and Gear Allowance
• State-of-the-art Gym available for Team Members, and it's 24 hours for convenience.
• All major holidays off and paid (9 days per year)
• Paid Time Off and Parental Leave
• Employee profit-sharing plan: UP to 5% of salary as bonus possible, based on financial performance